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  SUCCESS STORIES  
     
   
     
 

DELL
The Asia Pacific Customer Centre (APCC2), Dell Asia's newest factory in Penang, is poised to play a key role in the company's regional expansion over the next three years. Operational since March 2001, the facility is five times the size of Dell's existing factory and has double the capacity. APCC2 is capable of producing two million units of notebook computers, PCs and servers annually.
This new factory is indicative of Dell's confidence in Malaysia and the region. We are unfazed by the slowdown in the US economy. We are confident in our Asia Pacific operations and anticipate greater growth in the region.
Dell chose to base our integrated facilities here because of Malaysia's strategic location in the Asia Pacific - the way our facilities in Xiamen, China; Austin, Texas; and Limerick, Ireland; serve Greater China, the Americas and Europe respectively. Malaysia is also supported by an established infrastructure and a highly-trained workforce from which we draw the people who carry out our direct business model.
Malaysia's commitment to creating a knowledge economy will be driven by innovation, entrepreneurship and technology. Dell supports this and will do its part in participating in this vision fully.


 

BENQ
BenQ Sdn. Bhd. (formerly known as Acer Technologies Sdn. Bhd.) was incorporated in 1989. We were attracted to Malaysia by its pro-business environment and its political stability, tax incentives, excellent infrastructure, productive workforce and pro-active government The logistics in Malaysia and its closeness to the market enable quick delivery which is critical in today's competitive market. BenQ's 43-acre facility in Penang manufactures colour monitors and CD-ROM drives and has an annual turnover of RM2 billion.
Cumulative investments over the last 11 years total about RM250 million.
The success of our operations can be attributed to our committed workforce whose spirit of teamwork has made the impossible possible. BenQ's Malaysian plant has been recognized as one of the most successful overseas sites in the BenQ Group.


 
BMW
BMW Group Malaysia was established in August 2003 and has local and regional responsibilities. With four main functions, the company, is an important part of the BMW Group's Asian network. These functions are carried out by the National Sales Company (BMW Malaysia Sdn Bhd), which distributes BMW and MINI automobiles and BMW motorbikes; the Group Data Centre, one of three global hubs for end-to-end IT services; a Regional Training Centre where specialists from around the BMW world are trained and a Parts Distribution Centre in Port
Tanjung Pelepas which services 19 markets in Asia Pacific.
Since entering Malaysia, BMW has developed a strong platform, complemented by the professional support and commitment shown by our partners here in Malaysia. With a strong and stable political climate, some of the best infrastructure in the region and a large talent pool, Malaysia serves as a firm base for the BMW Group's growth plans in Asia.
The establishment of the Regional Parts Distribution Centre in Port of Tanjung Pelepas, Johor Darul Takzim in August 2004 represents the introduction of a key regional role for BMW Group Malaysia. The Regional Parts Distribution Centre supports the BMW Group by the speedy distribution of parts and accessories throughout the Asia-Pacific markets, providing premium customer service. Another significant asset that is set to fast-track BMW Group's regional growth is the establishment of the Group Data Centre, a critical component of the company's Information Technology (IT) strategy. Apart from the basic IT services such as e-Mail management, web hosting, telephony, network operations management, the Group Data Centre also operates various department-specific application functions including the BMW Group's global logistics systems, sales and marketing, production (assembly and manufacturing) and financial services to countries in the Asia Pacific region, Russia ,South Africa and other countries worldwide.
BMW is committed to providing customers with the ultimate experience of owning a luxury automobile; from purchasing a BMW, to enjoying its sheer driving pleasure, to premium after-sales service. With the support and facilitation from the government, BMW has been able to establish a strong base that will serve as a pivot for our growth both locally and on a regional basis.
 
     
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